Tag Archive: #Writing great content

11 Signs of Truly Great Content

If you’ve visited the internet lately (and, given that you’re probably reading this on a website I’m guessing that…

Connor Brooke
November 12, 2015
Content Marketing

The Mirage In The Desert Approach To Content Marketing Measurement

The world is now driven by collecting numbers for the sake of looking popular. Content marketing measurement should never be a collection…

James Spillane
December 6, 2013
Content Marketing

How to Create Compelling Content that Ranks – Damien Farnworth of Copyblogger on Marketing Made Simple TV

In his new book, Epic Content Marketing, author Joe Pulizzi raves about Copyblogger. “I look forward to their great…

Connor Brooke
October 4, 2013
Expert Interviews

Three Storytelling Tips That Can Bring Content to Life

Stories draw people in. They can make an entire room sit in wide-eyed anticipation. Even energetic children gather enough…

Jay Leonard
March 18, 2013
Content Marketing

Better B2B Writing Using the KISS Standard

I write every day. Rain, shine—headache or feeling great—I am writing. There are some tips I fall back on…

Connor Brooke
August 30, 2011
B2B Marketing

Scenarios Add Value to Marketing Content

Every B2B company has stories they can use in content marketing programs. The challenge is in how you frame…

Connor Brooke
April 18, 2011

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