Tag Archive: #Word-of-Mouth – Page 2

Six Facebook Myths: Why We Don’t Think Facebook Is Dead – Yet

Beyonce just released a new album on Instagram – totally ignoring Facebook.  Facebook is dead! It seems that one of…

Connor Brooke
September 4, 2014

7 Ways to Consistently Drive Word-of-Mouth Referrals

To say it plainly, the best way to drive word-of-mouth referrals is to demonstrate to your customers that you think…

Connor Brooke
July 23, 2014
Online Marketing

How to Drive Word-of Mouth-Marketing

Word-of-mouth marketing (WOMM) has long been recognised as one of the most powerful tools in a B2B marketers arsenal, but…

Jay Leonard
December 13, 2013
Digital Marketing

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

The old phrase goes, “there is no such thing as bad publicity.” Now research shows there may be no such…

Jay Leonard
September 14, 2013
Loyalty Marketing

We All Agree, Right? Affiliate Marketing is Starting to Suck.

It's amazing how candid people can be when they don't realise (or don't care) that you're listening. Here's a direct quote from…

Connor Brooke
August 7, 2013
Affiliate Marketing Category

How To Create Social Media Advocates For Your Brand

Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that…

Alan Draper
August 5, 2013
Social Media

Word of Mouth Marketing: It’s About Street Smarts Not Rocket Science, Stupid

Image from mensweardog.tumblr.com In business, it doesn't matter how your product is going to change the world (everyone's does), how…

Connor Brooke
June 21, 2013
Online Marketing

When is WOM not WOM?

A few weeks ago I attended WOMMA’s WOM Fest in Chicago. During the meeting, one of the speakers, Kristian Bush…

Alan Draper
March 28, 2013

Don’t Let The Well Run Dry

We've all heard the line: “I really don’t market – my work comes from referrals.” Three times in the last…

Jay Leonard
March 26, 2013

Using Healthcare Social Media to Create Word-of-Mouth Buzz

Creating buzz about a new product or service in healthcare or any sector is hard.  You can have a gazillion…

Connor Brooke
January 24, 2013
Social Media

Why Size Doesn’t Matter With Engagement; Content Does

WOMMA Summit has come and gone, but the insights have just begun. Thanks to our friends at Social@Ogilvy, we have…

Connor Brooke
December 8, 2012
Content Marketing

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!