Tag Archive: #Word-of-Mouth

Acquiring new, passionate customers is the goal of any marketing strategy. What’s even more important is whether or not…

As marketing communications becomes even more competitive, it’s more difficult for brands to stand out. Many smart brand professionals…

Reputation Management is the “influencing and controlling of an individual’s or group’s reputation.” Originally more of a public relations…

68% of U.S. adults use Facebook and 74% of those adults visit the site at least once a day.…

No one wants to be the very last person in a long game of telephone. By the end, when…

Building Social Word-of-Mouth and Social Brand Advocacy represent, for a lot of marketers, a significant leap of faith. It…

Don’t start a Facebook Business Page and then abandon it, you need to post updates at least once a…

Firms are increasingly facing internal and external pressures to enhance their digital presence in social media platforms. Next year,…

As a 3-time entrepreneur, I’m often asked by others, “How do I get new customers to my business?” “What…

In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people…