Tag Archive: #wine

How Storytelling is a Powerful Marketing Tool

If you have ever listened in on serious wine talk, you have undoubtedly heard of the importance of grapes…

Jay Leonard
November 3, 2015
Marketing

The Psychology of Wine Labels

After multiple opportunities to do field research this holiday season, I’ve come to the conclusion most of us choose…

Connor Brooke
January 12, 2015
Marketing

A Wine Lover’s Guide To Europe [Infographic]

Wine has become an inevitable part of the European life, culture and diet since we learned how to produce…

Connor Brooke
December 3, 2013
Infographics

Wine, Hendrix and Vintage Loyalty: Why Content, Context Are Key for Marketers

Here’s an exercise for marketers trying to better know their customers: try doing it over a nice glass of…

Connor Brooke
November 25, 2013
Consumer Marketing

Try New Things: My Reintroduction to Merlot

Several months ago, I bought tickets to Quidam — one of the Cirque du Soleil shows. Because I happened to buy the tickets…

Jay Leonard
October 3, 2013
Food & Recipes

A Rant About Wine Service: “Yeah, it’s fine.”

Service is one of the exam components that is required to be a Certified Sommelier through the Court of…

Connor Brooke
July 13, 2012
Food & Recipes

Consumers Will Determine Fate of Starbucks Latest Move – Coffee, Tea, or Me…Or is it Wine?

For many of us, our day begins with a cup of coffee. Whether we run on Dunkin, buy our…

Jay Leonard
October 25, 2010
Consumer Marketing

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