Tag Archive: #Website Personalization

Cracking the Mobile Web Challenge [Infographic]

Already embedded in most aspects of our lives, the mobile phone is fundamentally changing how we shop. The proof…

Jay Leonard
January 22, 2017

The Importance of Personalization

Over the past couple of years, familiar consumer websites such as Amazon have led the way in terms of…

James Spillane
August 24, 2015
Customer Experience

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable”…

Alan Draper
June 30, 2015
Social Media

Website Personalization: The Pillar of Conversion Optimization

In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated…

Connor Brooke
September 1, 2014
Digital Marketing

The Bumpy Road to Purchase: How to Leverage Trust, Benefit and Risk Issues to Increase Purchasing

To increase user satisfaction, and, as a result, online purchases, e-commerce sites struggle to find a variety of ways…

James Spillane
August 25, 2014
Digital Marketing

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