Over the past couple of years, familiar consumer websites such as Amazon have led the way in terms of…
Customer Experience
Tag Archive: #Website Personalization
The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable”…
Social Media
In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated…
Digital Marketing
To increase user satisfaction, and, as a result, online purchases, e-commerce sites struggle to find a variety of ways…
Digital Marketing