Tag Archive: ##webanalytics

3 Top Data Considerations to Grow Your Online Presence

The change in the consumer landscape over recent years has been undeniable. We’ve heard about retail businesses closing their…

Isaiah Stone
August 19, 2020
Digital Marketing

Creating a Measurement Plan for Your B2B Marketing

The internet is one of the greatest things that has happened to businesses. It provides us with an abundance…

Jay Leonard
June 23, 2019
B2B Marketing

This Time, Bring Good News

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is the new mantra. No one writes…

James Spillane
November 2, 2017
Marketing

Marketing Performance Measurement: Where Are We?

Over the last couple of years we’ve heard a lot of noise about marketing becoming a “revenue center, instead…

Connor Brooke
September 22, 2017
Marketing Automation

How Much of Your Marketing Goes Untracked?

How much of the money your company spends on advertising and marketing goes untracked? Or sub-optimally tracked? Do you…

Connor Brooke
August 30, 2017
Marketing

Real Time Analytics: Key to Discovering the WHY of User Behavior

Real-time analytics aren’t optional. Organizations that can’t deliver faster insights on streaming data will be left behind. – Forrester…

Connor Brooke
August 1, 2017
Marketing

Changing the Business of Relying on Marketing Analytics

Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes…

Jay Leonard
May 28, 2017
Digital Marketing

Fishing for Data Freedom, Landing an Unwelcome Surprise

It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast…

Alan Draper
May 17, 2017
Digital Marketing

The Challenge of Digital Campaign Tracking

Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a…

Alan Draper
April 2, 2017
Marketing Automation

Test-Driven Development in Analytics

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is quickly becoming the new mantra. No…

Connor Brooke
March 10, 2017
Marketing Automation

The Importance of Data Cleanup

One of the biggest changes in the world of marketing technology in the last decade has been the rise…

Connor Brooke
March 6, 2017
Marketing Automation

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