Tag Archive: #Voice of Customer Marketing

Is Your Brand Committed To A Personalized Customer Experience? (Part 1)

Too many companies are still struggling to achieve deep and high-value relationships with customers. As a result, churn, attrition,…

Jay Leonard
October 3, 2016
Customer Experience

Citi’s Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators

As Citi’s managing director, benefits, new product development and global rewards, Mary Hines oversees the growth and development of…

Jay Leonard
August 1, 2016
Expert Interviews

CMOs, Here’s Why You Should Care About Explicit Data

It’s time to take the next step with your data strategies. According to our recent research, customers, especially Millennials,…

Connor Brooke
June 21, 2016

Research: Marketers Overestimating How Well They Listen To Customers

Recently, we conducted VoC research for an innovative company that prides itself on having achieved high levels of customer…

James Spillane
May 9, 2016
Customer Experience

6 Tips to Maximize Social Media Reach and Drive Engagement

Social media dominates modern marketing. Given the soaring popularity and growing user base of social networks, businesses are investing…

Jay Leonard
May 4, 2016
Social Media

3 Ways Companies Should Be Innovative in 2016

Customers and employees, both, are becoming more strategic in terms of where they shop, what they buy, and where…

James Spillane
April 26, 2016
Business Innovation

Gamification — It’s Not Just for Big Businesses, Anymore

WHAT IS GAMIFICATION? What is gamification? It’s applying game structures to nongame situations. People love to play games. They’re…

Jay Leonard
March 21, 2016
Loyalty Marketing

5 Ways CMOs Are Failing At Content

Recently, AOL CMO Allie Kline said that content marketing “is an increasingly important investment that brands must make to…

Jay Leonard
March 8, 2016
Content Marketing

SEM vs. Display Advertising: What’s A Better Investment?

Where will you put your advertising money this year? If you’re like most businesses, you’re torn between SEM and…

James Spillane
February 23, 2016
Online Marketing

Customer Retention Plan : Building Customer Relationships

Repeat customers and customer relationships are essential to long-term success. One of the most effective marketing strategies is to…

James Spillane
January 22, 2016
Customer Experience

Put Life Into Your Customers’ Life Cycles

The term “closing a sale” is unfortunate. It reflects marketers’ thinking that with the acquisition of a sale they…

Connor Brooke
January 13, 2016
Customer Experience

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