As Citi’s managing director, benefits, new product development and global rewards, Mary Hines oversees the growth and development of…
Expert Interviews
Tag Archive: #Voice of Customer Marketing
It’s time to take the next step with your data strategies. According to our recent research, customers, especially Millennials,…
Marketing
Recently, we conducted VoC research for an innovative company that prides itself on having achieved high levels of customer…
Customer Experience
Social media dominates modern marketing. Given the soaring popularity and growing user base of social networks, businesses are investing…
Social Media
Customers and employees, both, are becoming more strategic in terms of where they shop, what they buy, and where…
Business Innovation
WHAT IS GAMIFICATION? What is gamification? It’s applying game structures to nongame situations. People love to play games. They’re…
Loyalty Marketing
Recently, AOL CMO Allie Kline said that content marketing “is an increasingly important investment that brands must make to…
Content Marketing
Where will you put your advertising money this year? If you’re like most businesses, you’re torn between SEM and…
Online Marketing
Repeat customers and customer relationships are essential to long-term success. One of the most effective marketing strategies is to…
Customer Experience
The term “closing a sale” is unfortunate. It reflects marketers’ thinking that with the acquisition of a sale they…
Customer Experience