On May 8, 2014 ABC News reported that online shoppers are being charged different prices for the same product. …
Big Data
Tag Archive: #value pricing
Robert Klara in his Adweek article, For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion, discusses guarantees…
Branding
Within three months I’ve heard two successful business people say: “No American wants to pay another American a fair…
Marketing
Concerned about your competitors leapfrogging you and destroying your value? You shouldn’t be. You and your organization do a…
Strategy
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its…
Strategy
You’ve decided to sell your business and you’re wondering “Is there anything I can do quickly to increase its…
Strategy
If you think I’m asking about your organization’s capabilities, I’m not. Then where, exactly, does the ability to add…
Strategy
The telecom industry is embarking upon a price war as noted in a recent Barron’s article, Verizon Offers Best…
Marketing
“Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a…
Strategy
A newscast reported that some companies are changing prices as often as 5,000 times a day. Why are they…
Strategy