You’ve decided to sell your business and you’re wondering “Is there anything I can do quickly to increase its…
Strategy
Tag Archive: #value based
You know it’s time to adjust your pricing. So why are you hesitating? Why is it so difficult to…
Marketing
Last week we discussed the costs of ‘sales’ to consumers, this week we’re going to focus on the costs…
Sustainability
Although my wife and I are recycling and employing other green practices, I’m not a ‘green’ fanatic. While I’ve…
Sustainability
These words strike fear into the hearts of CEOs and salespeople like no others. The reality is that this…
Strategy
Recently someone said “I wish you worked in the business to business (B2B) arena.” When I responded that B2B…
Strategy
What would you say if someone told you that they were responding to 600 proposals a year versus 150…
Strategy
Three calls is all that it took to identify a futile effort and how wasteful the investment in an…
Strategy
In the world of pricing, results are more predictable than we might think. Recently a Fortune 500 marketing professional…
Strategy
In part one we dismissed the argument that value is ‘vague’ by demonstrating that there are only three things…
Strategy