Tag Archive: #user testing

If Amazon Is Doing It, I Should Be Doing It Too, Right?

“If in doubt, do it like Amazon. They test everything so they know what they’re doing.” Have you heard…

Jay Leonard
January 17, 2018

How to Run a Successful User Test, Part 4: Equipment and Location

TL;DR This fourth part of the Lean User Tests series focuses on location & equipment: What hard- and software…

Alan Draper
August 5, 2016
Product Management

How to Run a Successful User Test, Part 3: Inviting Interviewees

TL;DR This part of the Lean User Tests series focuses on selecting and inviting interviewees: Who is a suitable…

Jay Leonard
June 17, 2016
Product Management

How to Run Successful User Tests, Part 1: The ‘Why’ Question

TL;DR User tests: In a world, where data-driven decision making is often prevalent, some people feel uncomfortable with agile…

James Spillane
April 30, 2016
Product Management

5 Pieces of Etiquette for Startups Approaching Advisors

We’re coming upon the end of the year and a lot of people are planning to take the next…

Mason Pelt
December 12, 2015

4 Lessons Learned From Making Customer Value Your Priority

Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing…

Jay Leonard
October 26, 2015
Product Management

How Conversion Rate Optimization Can Help Your Website

What is CRO? The web has always had a love affair with three letter acronyms. WWW, FTP, IRC… the…

Connor Brooke
July 9, 2015
Digital Marketing

5 Realistic and Achievable Digital Marketing Goals for 2015

Marketers are churning out 2015 digital marketing predictions like crazy right now. But how do those prophecies relate to…

Alan Draper
December 22, 2014
Digital Marketing

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