Tag Archive: #usability testing

Draw Upon User Insights to Inform Your Testing Strategy

I won’t over­state the obvi­ous. You have to test, test, and test some more. There’s a rea­son “always be…

Connor Brooke
April 17, 2014
Strategy

LinkedIn Success = Smile and Wear A Jacket

Given that the internet has changed a person’s ability to go viral and be successful outside of a traditional…

Jay Leonard
October 21, 2013
LinkedIn

How Usability Testing Helped Me Sell My House

I’ve been a big advocate for usability testing throughout my entire digital analytics career. I’ve seen usability tests help…

Jay Leonard
May 9, 2013
Strategy

On the Importance of Body Language in User Research

I love interacting with people but have never particularly enjoyed those interactions when over the telephone.  No matter how…

Jay Leonard
January 28, 2013
Customer Experience

How Well Do They Listen? Results of a Meta-Analysis of Usability Recommendations

A long-term Lebsontech client asked me to report on how often my usability recommendations were followed. The truth is,…

James Spillane
January 18, 2013
Customer Experience

Usability: How Do You Convince Them to See the World Through a Different Lens?

A friend asked me if I could take a quick look at a web interface that he was building.…

Jay Leonard
January 8, 2013
Product Management

Usability: What a Project Manager Needs to Know

Usability testing, as a part of a web or mobile development process, involves bringing in actual or representative users…

James Spillane
January 3, 2013
Product Management

How to Market Apps with Research

Entrepreneurs are often inspired by personal experiences—something happens to them or to a loved one—and they search for ways…

Connor Brooke
June 25, 2012
Mobile & Apps

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