Tag Archive: #transcreation

How to Position Your Brand for Successful Transcreation of Product Marketing

Every single aspect of a brand is important when it comes to upholding its carefully crafted identity. Whether it’s…

Alan Draper
February 5, 2015
Digital Marketing

Localizing Slogans: When Language Translation Gets Tricky

A slogan. It seems pretty straightforward. Translating a couple words or even a sentence shouldn’t be all that complicated,…

James Spillane
September 4, 2014

Will Transcreation Dilute My Global Brand?

Consider this tagline: “What a difference a stay makes.” A pun that plays off the well-known saying “What a…

Connor Brooke
June 9, 2014

Transcreation Made Simple

So you’ve heard of translation – the process of converting text in one language into another – but have…

Connor Brooke
January 17, 2014

Evolving Your Global Company With Rebranding? Transcreation is Key

Your global company’s brand has an identity that’s all its own. You’ve worked hard to build its presence, but…

Connor Brooke
August 15, 2013

Transcreation: When Translation isn’t Enough

Whats Transcreation? The term ‘transcreation’, a combination of translation and re-creation, isn’t yet a mainstream term but its significance…

Connor Brooke
October 9, 2012

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