A slogan. It seems pretty straightforward. Translating a couple words or even a sentence shouldn’t be all that complicated,…
Branding
Tag Archive: #transcreation
Consider this tagline: “What a difference a stay makes.” A pun that plays off the well-known saying “What a…
Branding
So you’ve heard of translation – the process of converting text in one language into another – but have…
Marketing
Your global company’s brand has an identity that’s all its own. You’ve worked hard to build its presence, but…
Branding
Whats Transcreation? The term ‘transcreation’, a combination of translation and re-creation, isn’t yet a mainstream term but its significance…
Strategy