In our digitally-crazed world of Twitter, Facebook, SMS and on and on… the preferred method of communicating with a…
Branding
Tag Archive: #the star group
Our CEO Linda Rosanio takes on the role of soothsayer once again this year for the Philly Ad Club. Her annual…
Marketing
How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again…
Public Relations
The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole…
Branding
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a…
Branding
Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it.…
B2B Marketing
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their…
Twitter
There used to be a time when a brand or a company could go a day or even two…
Branding
Late to the party or not, Twitter has followed in Facebook’s and Google+’s footsteps with the launch of their…
Twitter
Not Search Engine Marketing. Not PPC. Not even Social Media Marketing. No, the #1 thing B2B Marketers and B2C…
Marketing