Tag Archive: #SXSW

The Power of Gratitude and Your Network at SXSW

A lot of people don’t come to SXSW anymore because they are afraid it isn’t cool. That, however, couldn’t…

Jay Leonard
March 22, 2019

5 Surefire Ways to Engage Consumers With Experiential Marketing

Bring your brand to life. Experiential marketing is on the rise, and marketers in every industry are increasingly focused…

Alan Draper
October 6, 2016

1 Year Later: Meerkat Might Be Dying, But Live-streaming Is Alive and Well

Yesterday marked the end of the SXSW Interactive conference held in the Lone Star State. After a fun five…

Jay Leonard
March 16, 2016
BrandViews / Affinio

Now Streaming – Meerkat and Periscope Go Toe-to-Toe

The latest live-streaming apps allow you to record or watch broadcasts from your mobile device. Two apps in particular,…

James Spillane
June 18, 2015
Social Media

Do #SXSW The Smarter Way With Get Smart Content & Oracle

Welcome to Austin, Texas, home of live music, tasty BBQ, high tech start-ups and SXSW. As long-standing Austinites, Get…

Jay Leonard
March 6, 2014
Digital Marketing

Why Customer Engagement Is Outweighing Customer Management

Two years ago, an almost prophetic post on Forbes.com declared, “Experience Based Marketing FTW.” Although the multiscreen lifestyle was…

Connor Brooke
August 21, 2013
Customer Experience

SXSW 2013: Television Has Gone Social And It’s Not Looking Back

What I most enjoyed about college was making connections between my classes. For example, say I’m taking a sociology…

James Spillane
March 18, 2013
Social Media

YouTube on Roku 3: As Their Worlds Collide, Any Glimmer of Hope?

I’m one of the 5 million fans of the Roku streaming media device, running it with the TV in…

Connor Brooke
March 11, 2013
Tech & Gadgets

SXSW Ideas for First Timers

This time next week I’ll be in the barbeque-eating, music-loving city of Austin, TX for the annual interactive conference,…

Alan Draper
March 4, 2013

10 SxSW Panels To Check Out (A Little Something For Everyone)

Whether you’re a fan or not, it’s that time of year for the infamous SxSW Panel Picker voting. With…

Jay Leonard
August 15, 2012
Social Media

Celebrities Are Killing Your Twitter Marketing Campaign

Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime…

Jay Leonard
June 20, 2012

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