Tag Archive: #superbowl

The Ads from #SuperBowl50 Went to the Dogs!

Few would argue that this year’s Super Bowl had more hype than substance. With all the gold that appeared…

Jay Leonard
February 18, 2016
Branding

3 Things Marketers Can Learn From Super Bowl Advertising

Marketing guru Seth Godin frequently talks about what he calls the TV-industrial complex: the glory time of television commercials…

Jay Leonard
February 6, 2016
Marketing

How Super Is The Super Bowl? 2014 Edition

With a final score of 43-8, Super Bowl XLVIII was widely considered to be not very super. To give…

Jay Leonard
February 5, 2014
Marketing

Content Super Bowl: Creation Takes On Curation

Creating vs. curating. If you work in marketing, or maybe even if you don’t, I’m sure you’ve been a…

Connor Brooke
January 31, 2014
Content Marketing

Game Day Real-Time Marketing (David Berkowitz Video)

  Two mega brands with logos closely associated with hats – Arby’s and Quaker – are the latest examples…

Connor Brooke
January 27, 2014
Marketing

The Habits of Individuals: The Power of Habit, Part 1

One of the great things about road trips (when you’re not the driver) is that you can read. Of…

Jay Leonard
January 17, 2014
Books

The 3 Essential Ingredients of an Enticing Facebook Post

Did you ever watch the Road Runner cartoon as a kid? Man, I loved that show. I loved watching…

Connor Brooke
May 25, 2013
Facebook

Most Engaging Superbowl Ads on YouTube – Volkswagen Takes #1 Slot

The party is over, the hangovers have cleared, we’ve squirmed at that kiss, fallen in love with those horses…

Connor Brooke
February 8, 2013
YouTube

Could Your Website Score a Touchdown?

It looks like the San Francisco 49ers couldn’t quite make it past the Baltimore Ravens in this year’s Super…

James Spillane
February 4, 2013
Online Marketing

Big Data Makes the Super Bowl a Personal Experience

Whether you’re going for the 49ers or the Ravens this year, marketers have you covered. The Super Bowl attracts…

James Spillane
February 1, 2013
Marketing

The Best ‘Best Lists That List’ Recaps of Marketing 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here’s a…

Connor Brooke
January 2, 2013
Marketing

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