Tag Archive: #storytelling

How to Speak as a Storyteller, Not a Seller: 6 Brand Storytelling Tips

Who is an impactful brand? It’s not a seller, but a storyteller. These six experience-based tips can help you…

Dana Kachan
April 6, 2021

Why Storytelling Matters for Startups

Every startup has an incredible story to share with the world. Some stories are centered around a “Eureka!” moment.…

Deborah Sweeney
March 17, 2021

9 Tips For Creating a Winning Infographic

Illustration: Mark Armstrong What’s an infographic? Consider the following definitions: A chart, diagram, or illustration that uses graphic elements…

Mark Armstrong
June 25, 2020

Storytelling vs. Content Marketing

Every story covers the basics I learned in J-school: who, what, where, when, why, and how. In business, that…

Ashley Poynter
June 13, 2020
Content Marketing

How to Create Strong Metaphors for Compelling Presentations

We use metaphors all the time. We claim businesses run like “well-oiled machines,” CEO’s lead like “quarterbacks,” and successful…

Kyle Crocco
April 24, 2020

3 Steps to Tell Brand Stories that Instantly Sticks to Your Consumers’ Hearts

Back in 2017, a buzzword entered the content marketing space and thrilled marketers into taking instant action. No, it…

Manisha Sukhyani
January 28, 2020

Getting Smart About Storytelling for Your Business

Very few people were familiar with MJ Hegar until the Democratic nominee for Texas’ 31st Congressional District racked up…

Alan Draper
October 25, 2019

Why Co-Think is the Best Way to Approach Engagement

If you’ve ever written a report or spoken in front of a group, whether for your classmates in Communications…

Jay Leonard
September 13, 2019

Marketing to Consumers’ Emotions [Infographic]

“Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share,…

Alan Draper
March 28, 2019

How to Leverage Hollywood Storytelling in Book Publicity

“The most powerful person in the world is the storyteller,” proclaimed Steve Jobs. As a book publicist, I couldn’t…

Alan Draper
January 30, 2019

Why Content Marketers Must Re-Think 3 Critical Skills

“The advertising and marketing world scrambles for new ways to reach consumers”, writes journalist and media critic Ken Auletta…

James Spillane
November 6, 2018
Content Marketing

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