Every startup has an incredible story to share with the world. Some stories are centered around a “Eureka!” moment.…
Startups
Tag Archive: #storytelling
Illustration: Mark Armstrong What’s an infographic? Consider the following definitions: A chart, diagram, or illustration that uses graphic elements…
Infographics
Every story covers the basics I learned in J-school: who, what, where, when, why, and how. In business, that…
Content Marketing
We use metaphors all the time. We claim businesses run like “well-oiled machines,” CEO’s lead like “quarterbacks,” and successful…
Communications
Back in 2017, a buzzword entered the content marketing space and thrilled marketers into taking instant action. No, it…
Branding
Very few people were familiar with MJ Hegar until the Democratic nominee for Texas’ 31st Congressional District racked up…
Branding
If you’ve ever written a report or spoken in front of a group, whether for your classmates in Communications…
Leadership
“Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share,…
Infographics
“The most powerful person in the world is the storyteller,” proclaimed Steve Jobs. As a book publicist, I couldn’t…
Marketing
“The advertising and marketing world scrambles for new ways to reach consumers”, writes journalist and media critic Ken Auletta…
Content Marketing