Tag Archive: #sports – Page 3

Media Buyers Beware: Make Sure You’re Buying Premium, Viewable Video Content

We all know that 2015 is digital video’s time in the sun. Media buyers are getting savvy to the value…

Jay Leonard
June 24, 2015
Video Marketing

Digital For Long-Term Revenue Strategy: Act Now Before It’s Too Late

Newspapers continue to struggle with digital branding, but advertisers are now savvy to the digital landscape. And they’re expected to…

Jay Leonard
June 6, 2015
Digital Marketing

11 Ways to Score with SMS Marketing (Infographic)

Did you know that even national sports teams use SMS marketing to keep fans engaged? Think about it. The sports…

Jay Leonard
May 29, 2015

What Makes Digital Video Profitable? It’s All About CC+P—Content, Context and Placement

Last year, for the first time ever, digital video advertising spend came close to TV spend. The online video gold…

James Spillane
May 17, 2015
Content Marketing

Super Bowl XLIX: Battle of the Super Fans (Infographic)

The Seattle Seahawks and New England Patriots will clash during Super Bowl XLIX this weekend, but as the teams gear up…

James Spillane
January 30, 2015

Sports Headband Sensor Notifies Coaches When A Serious Head Impact Occurs

A new sports headband sensor warns coaches the minute a serious head impact occurs. The incidences of documented head injuries…

James Spillane
January 4, 2015
Tech & Gadgets

Fortitude: Values That Make Leaders on the Sporting Field and in the Boardroom

Business and Sports have common values. One Equity Partners'Dick Cashin,Ernst & Young's Beth Brooke-Marciniak, Matlin Patterson’s Mark Patterson and Safanad’s…

Jay Leonard
November 25, 2014

Bo Knows PR?

It’s likely the last time you heard the name “Bo Jackson” was just before he told you all about something…

Jay Leonard
September 17, 2014
Public Relations

How to Get Featured on the App Store and What it’s Worth

— SBK14 was featured twice on the App Store. Once in “Best New Games,” and once in “Best New Game…

Connor Brooke
September 9, 2014
Mobile & Apps

How Does The Football Transfer Process Work? [Infographic]

Have you ever wondered how does the whole process of football transfer happen? There are a lot of different factors…

Connor Brooke
September 2, 2014

World Cup 2014 – Marketing Revenue Dissected

One of the most appealing aspects of the World Cup has always been the uncertainty. There’s no such thing as…

James Spillane
July 6, 2014

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