Tag Archive: #sports – Page 2

Understanding the Cultural Differences Between NASCAR and Formula One Fans [Analysis]

NASCAR and Formula One are two of the most lucrative sports in the world, and chances are you’ve probably heard…

Jay Leonard
May 13, 2016
BrandViews / Affinio

How Big Data Is Revolutionizing Sports

There’s a reason you seldom see a sports player sporting a number 13 jersey; sports are superstitious. Whether it’s spitting…

Connor Brooke
March 23, 2016
Big Data

Facebook’s New Sports Stadium

A few years ago when Facebook was still gaining its advertising legs we spoke with a business owner who had…

Connor Brooke
January 21, 2016

FIFA U-17 World Cup 2017 India : A Great Opportunity For Business & Sports

SO! It’s OFFICIAL now! India will host the 2017 U-17 FIFA World Cup! What a huge opportunity for the country.…

Connor Brooke
December 8, 2015

The Red Devils Shall Rise Again

“Manchester United will be there or there about, but I’m not so sure that they can win the league/cup.” This…

Jay Leonard
December 8, 2015

2014-2015 Season in Review: Cristiano vs. Messi [Infographic]

Looking back on the 2014-2015 football season, there’s one question on everyone’s mind: who played better, Lionel Messi or Cristiano…

Connor Brooke
November 11, 2015

ESPN Analytics Chief: Using Data to Call the Shots

Editors and reporters aren’t called to a writer’s life because they love data. So it is not a surprise that…

Connor Brooke
October 14, 2015
Big Data

How Sports Brands Use Social Media To Create VIP Reward Programs

In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst, and coach. Fans today have the ability to…

Connor Brooke
August 25, 2015
Social Media

You’re Not Watching the Best Game Sports is Playing

Every day, I work with corporate leaders who understand the power of business platforms to make a difference. Regardless of…

Connor Brooke
August 11, 2015
Non-Profit Marketing

Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content

Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality.…

Connor Brooke
August 10, 2015
Digital Marketing

How Can Sporting Goods Retailers and Athletic Apparel Marketers Engage Their Millennial Audience?

The most critical concept to understand when attempting to capture the fleeting attention of your young, wild, and free 20-somethings…

Alan Draper
July 5, 2015
Consumer Marketing

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