Tag Archive: #sponsorship

How to Drive Event Engagement Using Social Media Marketing

Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re…

Connor Brooke
July 13, 2017
Marketing

Do Big Sponsorships Really Work? A Look At The Macy’s Parade

The 90th Annual Macy’s Thanksgiving Day Parade is days away! And some big names are headlining the event: family-favourite,…

Connor Brooke
November 21, 2016
BrandViews / Affinio

The Misconceptions, Benefits and Future of Native Advertising

Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that…

Alan Draper
September 20, 2016
Expert Interviews

Crowdculture: The Differences Between Coachella’s Music and Fashion Fans

Music influences fashion and vice versa. Last weekend hundreds of thousands of people began flocking to the California desert…

Alan Draper
April 20, 2016
BrandViews / Affinio

Three Ways to Start Tracking ROI at Live Events

Unlike most marketing efforts, event marketing strategies often go unchecked. Despite the millions of dollars that brands continue to…

Jay Leonard
July 27, 2015
Social Media

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