Tag Archive: #split testing

How to Fix the 7 Dumb A/B Testing Mistakes You’re Making

You can only improve your digital marketing if you’re A/B testing. But many marketers waste time, money, and effort…

Syed Balkhi
July 29, 2020
Digital Marketing

7 Things You Should A/B Test On Your Website Right Now

It’s no secret that you should consistently A/B test elements of your website. Every digital blog and podcast is…

Connor Brooke
June 6, 2018
Online Marketing

Tips for Successful A/B Testing of Your Facebook Video Ads

  If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and…

Jay Leonard
March 28, 2018
Facebook

5 Reasons Marketers Should Start Using an A/B Testing Tool

As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished…

Jay Leonard
April 27, 2016
Online Marketing

What to Do When Your A/B Test Doesn’t Win: The Essential Checklist

Unless you are an A/B testing and CRO expert, did you realize that most of your A/B test results…

James Spillane
April 15, 2016
Marketing

A/B Split Testing Can Perfect Your Website, and Here’s How

What is A/B Split Testing? A/B split testing is the process of creating one (or more) variants of a…

Connor Brooke
January 5, 2016
Online Marketing

Ideas to Improve Website Conversion

Attracting visitors to your website is an important part of Internet marketing. However, getting visitors to take action in…

Connor Brooke
June 30, 2015
Online Marketing

4 Landing Page Elements Primed for A/B Testing

Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry,…

Connor Brooke
March 13, 2015
Online Marketing

Are Focus Groups Still Relevant?

A focus group is defined as a group of individuals tasked with providing feedback to a company on a…

Jay Leonard
September 2, 2014
Marketing

The Power of A/B Testing Navigation Elements

Recently, I’ve found myself writing a lot around the subject of A/B testing and how it can be invaluable…

Jay Leonard
July 21, 2014
Online Marketing

Guide to A/B Split Testing for Technophobes

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you…

Connor Brooke
June 17, 2014
Online Marketing

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