Tag Archive: #social strategy

6 Things You are Doing on Social Media to Irritate Your Audience

Since the inception of Social Media Marketing many business owners think they can manage the strategy themselves and that…

James Spillane
May 22, 2019
Social Media

4 Spooky Social Suggestions for Your Halloween Campaign

It’s October, fall has arrived and Halloween is coming. Halloween spending is projected to hit a record $9.1 billion…

Connor Brooke
October 13, 2017
Social Media

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global…

Alan Draper
March 7, 2017
BrandViews / Affinio

3 Habit Hacks To Permanently Boost Your Web Traffic

Everybody wants more website traffic. Increased, genuine ‘footfall’ takes business awareness (and profits) to another level, while enhancing return…

James Spillane
September 9, 2016
Digital Marketing

Why No One is Sharing Your Brand, Venue or Event Online (and How to Fix It)

Getting people to share things online can be like pulling teeth sometimes! Whether you own a brick and mortar…

Connor Brooke
July 27, 2016
Social Media

How to Authentically Engage with Customers on Social Media

The rise of ad blocking and consumers’ growing mistrust of sponsored content is a clear indicator that customers want…

Jay Leonard
May 12, 2016
Social Media

Stop Listening, Start Targeting: Transforming Social Strategy Based On Affinity

Brand strategy on social media has evolved based on listening and engagement. Brands have been taught to use social…

Jay Leonard
May 5, 2016
BrandViews / Affinio

Understanding Fandom: How the Latest Star Wars Film Reached New Audiences

May the fourth be with you internet Jedis. Just in case you didn’t know, today is national Star Wars…

Alan Draper
May 4, 2016
BrandViews / Affinio

How to Prove Your Social Media Efforts Affect Business Goals

Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated…

Jay Leonard
May 3, 2016
Social Media

The Social Communities That Celebrate #EarthDay Every Day

If you couldn’t tell by the trending topics and social media overload… today is Earth Day! Earth Day is…

Connor Brooke
April 22, 2016
BrandViews / Affinio

Understanding the Culture of Digital Strategists on Instagram

Understanding Culture, in a Social Context At Affinio, the marketing intelligence platform, we’re in the business of understanding social…

Alan Draper
April 20, 2016
BrandViews / Affinio

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