Tag Archive: #social media research

Is Employee Advocacy A Danger To Your Brand?

The controversial value of employee advocacy has received much attention recently, with many tarnishing it with even damaging brand…

James Spillane
April 14, 2016
Social Business

Distinguishing Between Structured & Unstructured Data In Social Media

The Guardian recently used a useful analogy to explain the difference between content and metadata. Content being the letter and…

Jay Leonard
June 24, 2013
Social Data

Social Media Research on Micro-Businesses

Do micro-businesses not exist in the UK? Upon conducting research for my honours Dissertation I was shocked at how…

Connor Brooke
June 12, 2013
Social Media

What Does Pew’s Twitter Analysis Mean for Social Media Research?

It’s all too easy to use your blog or Twitter account to only draw attention to studies that back…

Alan Draper
March 14, 2013

Report: What Today’s CEOs Think of Social Media

When you talk about corporate social media strategy, the general consensus is that corporations typically tend to be behind…

Connor Brooke
January 11, 2013
Social Media

Why Your Customer Service Needs To Be Online Now

Companies are investing more time and money into creating and maintaining a social media presence—and if you offer any…

Jay Leonard
January 10, 2013
Customer Experience

C-Suite Executives Not Measuring Impact of Social Business

Although more C-suite executives are buying in to the need for a corporate social media presence, they remain largely…

Jay Leonard
June 18, 2012
Social Media

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