Tag Archive: #Social Media Measurement

Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media…

Many businesses struggle to measure their social media marketing activities. Marketers often cannot accurately determine how well their social…

Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a…

The Klout Score, which measured people’s social media power, is disappearing. The score supposedly graded social media influence with…

While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance…

Although long-held PR crisis management recommendations generally remain valid, they require extensive revision, many crisis communications experts argue. The…

Data can guide and improve marketing and PR decisions on audience acquisition, media outreach, messaging and other communications strategies.…

PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel…

Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses…

Trying to track too many metrics has become common measurement mistake. “The biggest misconception is the perceived need to…