Social media is the world’s largest database of marketing insights. It’s the place to be when measuring your market…
Social Media
Tag Archive: #social media listening
Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all…
Social Media
Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing…
Public Relations
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches,…
Public Relations
Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media…
Non-Profit Marketing
Nonprofits face increasing pressure to prove how their efforts make an impact. Donors, including grantors and foundations, want to…
Non-Profit Marketing
Although long-held PR crisis management recommendations generally remain valid, they require extensive revision, many crisis communications experts argue. The…
Public Relations
A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod…
Public Relations
Hardly a day passes without news of sexual harassment allegations. More than 30 men have been fired or forced…
Public Relations
Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses…
Digital Marketing