Despite restrictions, Halloween made a splash this year, at least on social media. There were over 963.7K posts with…
Social Media
Tag Archive: #social media analytics
Content marketing generates three times more leads than paid search marketing. Unless you’re an extremely well-resourced company, planning, producing…
Content Marketing
Social media platforms are one of the best places for businesses to connect with consumers. Marketers and businesses are…
Social Media
All my blog readers know I love social media analytics. I can’t stress how important it is to keep…
Social Media
Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of…
Public Relations
Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media…
Non-Profit Marketing
Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a…
Social Data
Dark social is not as scary as it sounds, but you should still be paying attention to it. If…
Social Media
Data can guide and improve marketing and PR decisions on audience acquisition, media outreach, messaging and other communications strategies.…
Marketing
PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel…
Public Relations