Tag Archive: #Social commerce – Page 5

Here is How You Can Optimize Your Facebook Brand Presence

Regardless of the size of your business, a presence on the social media has become a need of the day.…

Jay Leonard
May 14, 2013
Facebook

Why Product Sampling is Dead

This morning on my journey into work, I was given a free little can of pop, a crappy plastic ticket…

Jay Leonard
April 12, 2013
Marketing

Did John Lewis Really Just Launch The Least Inspired Campaign In Retail History?

The biggest cliche in retail is the Christmas Deals Advent Calendar. One deal per day, in the run-up to the…

Jay Leonard
April 3, 2013
Marketing

Big Hand for a Pioneering Brand: BrewDog Beers

I spend a fair bit of my time talking about what's NOT social commerce. Using a reviews plug-in for your…

Jay Leonard
April 3, 2013
Branding

Pepsi’s Crushing Coke in Social

The social media marketing world has been all in a tizz about Coca-Cola Senior Manager of Marketing Strategy and Insights,…

James Spillane
March 28, 2013
Social Media

Microsoft Utters the Unspeakable Truth About Facebook Likes

I've been saying it for a long time. The brands I work with have privately admitted to me that they…

Connor Brooke
March 14, 2013
Facebook

Let’s Kill The ‘Media’ Bit From ‘Social Media’

I hear it all the time: "social media's not for selling". To use the sailor's language I grew up with:…

James Spillane
March 6, 2013
Social Media

What is Predictive Social Commerce?

Imagine… An expectant mom shares on Facebook, "We're having our baby in August!!!" As a marketer, wouldn't you love to…

Connor Brooke
March 4, 2013
Social Business

7 E-Retailer Marketing Tactics: Lessons from Baby.Steals.com

What would you do with $5,000, online marketing smarts, and a grand dream? Jana Francis and Rett Clevenger founded a…

Connor Brooke
February 25, 2013
Marketing

Disintermediate! Disintermediate! How Startups Might Exterminate Agencies

Two fascinating articles from Giselle Abramovich recently on Digiday, the self-styled "Authority on Digital Media, Marketing and Advertising" (it really is,…

Jay Leonard
February 20, 2013
Startups

Social in 2013 is Just Like the Web in 1996

Take a look at your favourite brand's Facebook page. It's pretty mature, isn't it? It's well managed, it's active, those…

Alan Draper
February 15, 2013
Social Media

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