Tag Archive: #Simon Pont

WTF is VR? The 3 I-s of Virtual Reality

Sometimes it’s easier to explain a thing by first stating what it isn’t. This is arguably one of those…

Jay Leonard
July 28, 2016
Tech & Gadgets

The Bigger Pivot: Convergence, Overlap & The Invasion No One Sees Coming

Back in 2006, Henry Jenkins’ ‘Convergence Culture’ made ‘convergence’ the go-to buzzword du jour. The du jour extended pretty…

Alan Draper
March 17, 2016
Business Innovation

Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond

None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that…

James Spillane
April 11, 2015
Native Advertising

Retail Reinvention: Lessons From the Digital Rag Trade

The meeting point of RETAIL and EDITORIAL was traditionally ‘THE MAGAZINE’. A style bible like Vogue or Harper’s, for…

Connor Brooke
March 19, 2015

Brand Potential: New Rules

“BRAND – a bundle of meanings, feelings and values, as seen and perceived in the eye and mind of…

Connor Brooke
February 10, 2015

“It’s Not What You Spend, It’s What You Say”: Movie-Marketing by Brilliant Example

The Jazz Singer. 1927. A major commercial hit for Warner Brothers and a motion picture watershed. The ‘talkies’ had…

Jay Leonard
November 19, 2014

While It Might Look a Little Like a Duck…

The ad model changed. An unintended consequence of Tim Berners-Lee sending an html missive, and the butterfly effect of…

Connor Brooke
November 5, 2014
Content Marketing

‘Generation Create:’ Their Rise and What They Can Teach Us

“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.”…

Connor Brooke
July 18, 2014
Trends & News

When Art Works

Words. They equip us to define and explain, that’s their literal and ‘on the nose’ purpose. Their description in…

Alan Draper
June 4, 2014
Digital Marketing

Back Through the Looking Glass: The Lessons of Gravity

“Lowry … stood across the road from his subjects and observed. Often enough there are a number of individuals in…

James Spillane
March 24, 2014

Great Brand Theory, Invisible Design & Noddy Holder

Some men are born great. Others have greatness thrust upon them. Slightly abridged, but you’ll recognize the line: Shakespeare,…

Jay Leonard
March 13, 2014
Consumer Marketing

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