Back in 2006, Henry Jenkins’ ‘Convergence Culture’ made ‘convergence’ the go-to buzzword du jour. The du jour extended pretty…
Business Innovation
Tag Archive: #Simon Pont
None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that…
Native Advertising
The meeting point of RETAIL and EDITORIAL was traditionally ‘THE MAGAZINE’. A style bible like Vogue or Harper’s, for…
Marketing
“BRAND – a bundle of meanings, feelings and values, as seen and perceived in the eye and mind of…
Branding
The Jazz Singer. 1927. A major commercial hit for Warner Brothers and a motion picture watershed. The ‘talkies’ had…
Entertainment
The ad model changed. An unintended consequence of Tim Berners-Lee sending an html missive, and the butterfly effect of…
Content Marketing
“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.”…
Trends & News
Words. They equip us to define and explain, that’s their literal and ‘on the nose’ purpose. Their description in…
Digital Marketing
“Lowry … stood across the road from his subjects and observed. Often enough there are a number of individuals in…
Entertainment
Some men are born great. Others have greatness thrust upon them. Slightly abridged, but you’ll recognize the line: Shakespeare,…
Consumer Marketing