Tag Archive: #shop

Flash in the Pan: Why the Private Sales Fad Crashed and Burned

Oh, ye of little truth. The co-founder of the private sales site vente-privee, Ilan Benhaim, recently told a crowded…

Jay Leonard
October 22, 2013
Marketing

Analysis: How Amazon’s App Store Can Overtake Google & Apple

If phones were cars, the screen would be the dashboard, the CPU would be the engine, the battery would…

Jay Leonard
September 2, 2013
Mobile & Apps

Football Retail: Still Living In The Dark Ages

I’m… long pause… shuffle of feet… awkward silence… a Spurs fan. There I said it. But don’t worry if…

Jay Leonard
August 16, 2013
Marketing

Five Ways Gamification Can Ignite Your Retail Sales This Summer

I have no idea how fruit machines work. Sure, I get the ‘line up three bunches of cherries to…

Alan Draper
July 3, 2013
Marketing

Daily Deals: Why They Need to Die… and STAY Dead!

Ugh. Here’s something we thought we’d seen the back of: the daily deal. Oh sure, Groupon and its legion…

James Spillane
June 17, 2013
Consumer Marketing

Currys Got This So Wrong. Tesco Got It So Right.

We’re living in pretty cool times. We’ve invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even…

Connor Brooke
June 11, 2013
Digital Marketing

Did John Lewis Really Just Launch The Least Inspired Campaign In Retail History?

The biggest cliche in retail is the Christmas Deals Advent Calendar. One deal per day, in the run-up to…

Jay Leonard
April 3, 2013
Marketing

Pepsi’s Crushing Coke in Social

The social media marketing world has been all in a tizz about Coca-Cola Senior Manager of Marketing Strategy and…

James Spillane
March 28, 2013
Social Media

Let’s Kill The ‘Media’ Bit From ‘Social Media’

I hear it all the time: “social media’s not for selling”. To use the sailor’s language I grew up…

James Spillane
March 6, 2013
Social Media

Why Deals Don’t Work

It’s a bit legendary is Le Renais de Venise – a restaurant where there’s only one thing on the…

Alan Draper
March 1, 2013
Marketing

Social in 2013 is Just Like the Web in 1996

Take a look at your favourite brand’s Facebook page. It’s pretty mature, isn’t it? It’s well managed, it’s active,…

Alan Draper
February 15, 2013
Social Media

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