You don’t think of yourself as cheap. You’re just resourceful and frugal, especially in business. You love being a…
Online Marketing
Tag Archive: #self-publishing
What Is A Sell Sheet? A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer…
Marketing
Introduction There are two main ways of marketing your books: “passive marketing” and “active marketing”. Basically, all marketing efforts…
Marketing
Introduction When it comes to marketing your self-published book, there are a number of options open to you. One…
Digital Marketing
You can’t avoid them. They are on your TV. They are in press releases. They are used in radio…
Books
The Author Glaze Factor The deer in the headlight look is common when authors hear the phrase “social media…
Books
If you’ve never experienced the uniquely creative and often surreal world of Internet fan fiction, then you’ve missed out…
Entertainment
I don’t know how to market books … I don’t want to market books … I can’t market books…
Books
Let’s recap—Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who? Looked…
Books
If I have heard it once, I have heard it over a thousand times. “I don’t want to market…
Books