CRM has become Social CRM, or sCRM, gathering information about a customer based on everything they do and say…
Business Innovation
Tag Archive: #sCRM
Marketing has changed, it is no longer about reaching out to customers, it is now attracting them in. The…
Customer Experience
If you have a phobia of acronyms, you might want to look away now – otherwise, use Redspire’s guide…
Customer Experience
E-Commerce is big business as consumers continue to make the most of online and mobile shopping. What’s really interesting…
Customer Experience
I spent the early half of Feb 11th week at MediaPost’s Social Media Insider Summit – a 3-day event…
Social Media
After Facebook released its earnings for the second time since going public, the ubiquitous issue of monetization reared its…
Social Media
With the onslaught of social media and social networks, customers have been empowered to express their sentiments anywhere, anytime.…
Social Media
This is a follow-up post to Part 1 on the same topic. If you have not read Part 1, I…
Social Business
According to a recent report from IDC, social enterprise software will grow from $800 million in 2011 to $4.5…
Social Business
Once the consumer world shifted primarily online, the business world followed. The move to relating to the customer who…
Social Business