Tag Archive: #sales alignment

B2B Marketing: 5 Techniques for Fostering Clients into Public References

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a…

Frank Strong
August 23, 2019
B2B Marketing

8 Rules To Increase Bookings By Focusing On The Best Leads

Chances are your pipeline is suffering from a fatal flaw based on delusions about sales that will never close…

Alan Draper
April 13, 2015
Sales Management

Marketing and Sales Alignment? Two Changes Will Level the Playing Field

Choose your poison.  Which of the following best represents your organization? 1)      When determining the most effective way to…

Connor Brooke
September 25, 2013

Why Your Enterprise Sales Team Needs to Get Honest

A Tale of Two Teams Two teams at competing companies sign up for a productivity app. Both are large,…

Jay Leonard
April 18, 2013
Sales Management

At The Wheel Of The Revenue Engine (Sales Owns their Pipeline)

In this series of blog posts I write about our mission to run the highest performing revenue engine in…

Connor Brooke
February 1, 2011
B2B Marketing

Are You Driving Customers Away?

One of my favorite vendors… …is pushing me away. I’ve had my cellphone with the same provider for close…

Alan Draper
January 20, 2011

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