Prior to the pandemic, marketing experts predicted that companies would spend 14.4% more on search ads in 2020. But…
Marketing
Tag Archive: #ROI
Is your amazing, fully SEO-compliant website not getting the traffic you want? Worse still, have your sales or lead…
SEO
Every business is made of interconnected dots, and each action has an equal consequence. For example, company culture impacts…
Human Resources
Business intelligence (BI) solutions are costly, and embedded business intelligence solutions even more so. Why? Because embedded solutions have…
Business Intelligence
Lead conversion strategies can make or break a business. A lack of a focused lead conversion process can lead…
Strategy
“Did you hear what marketing proposed on the Zoom meeting this morning?” I’ll Slack you after I get off…
Communications
When the sales are coming in quickly and the cash is flowing, it’s easy to feel comfortable about the…
Strategy
From implementing the latest and greatest SEO strategies to maintaining a relevant presence on social media channels, there are…
Social Media
The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And…
Content Marketing
Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social…
Content Marketing