Tag Archive: #ROI

The Problem with Cyber Security ROI

CISOs being asked those questions should look beyond the topic itself and face the underlying issues it might be…

JC Gaillard
December 7, 2021

Calculating ROI in Marketing Is Challenging, But Critical. Here’s How.

Prior to the pandemic, marketing experts predicted that companies would spend 14.4% more on search ads in 2020. But…

Austin Lyons
October 20, 2021

An Introduction to SEO A/B Split Testing

Is your amazing, fully SEO-compliant website not getting the traffic you want? Worse still, have your sales or lead…

Nick Brown
July 13, 2021

3 Ways to Maximize the ROI of HR

Every business is made of interconnected dots, and each action has an equal consequence. For example, company culture impacts…

Lovepreet Dhaliwal
June 14, 2021
Human Resources

Estimating the Cost of Embedded Business Intelligence Solutions

Business intelligence (BI) solutions are costly, and embedded business intelligence solutions even more so. Why? Because embedded solutions have…

Mike Brody
April 19, 2021
Business Intelligence

32 Lead Conversion Tips for Massive ROI

Lead conversion strategies can make or break a business. A lack of a focused lead conversion process can lead…

Daniel Threlfall
December 2, 2020

7 Statistics that Show What Communication Silos are Costing Companies

“Did you hear what marketing proposed on the Zoom meeting this morning?” I’ll Slack you after I get off…

Tricia Morris
September 1, 2020

Stop Wasting Time with the Wrong Numbers

When the sales are coming in quickly and the cash is flowing, it’s easy to feel comfortable about the…

Nicholas Ruggieri
August 31, 2020

Get a Greater ROI From Your Marketing Budget by Listening, Sharing, and Collaborating

From implementing the latest and greatest SEO strategies to maintaining a relevant presence on social media channels, there are…

Adrian Jans
June 9, 2020
Social Media

How to Measure ROI From Content Marketing

The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And…

James Spillane
May 9, 2019
Content Marketing

Content is Still King

Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social…

Alan Draper
April 1, 2019
Content Marketing

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