Tag Archive: #reference customers

B2B Marketing: 5 Techniques for Fostering Clients into Public References

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a…

Frank Strong
August 23, 2019
B2B Marketing

Never Forget Your Roots

In a recent post, I expressed my firm belief about the portability of strong writing skills between disciplines, with…

James Spillane
September 20, 2012

Truth … and Sincerity … in Advertising

Have you seen that commercial for a teeth-whitening toothpaste that features two “sisters,” one of whom says, “as a…

Jay Leonard
August 24, 2012

Marketing … Get Involved Early!

I’ve seen this situation far too often. The engineering team and product management decide on what the next revision…

Connor Brooke
April 17, 2012

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