Tag Archive: #qualified lead

In my last blog post, I talked about the first five of the 10 most critical B2B marketing metrics.…

Let’s face it. If you tried to measure every single aspect of marketing and sales performance, you could quickly…

If you ask a dozen marketers and sales people for their definition of a qualified lead, you might hear…

There are a number of relevant question that need to be asked and answered before you even think about…

It’s the age-old question: Do you want Quality or Quantity? When marketing delivers a dozen leads from a highly…