Tag Archive: #qualified lead

What Is a Qualified Lead? (And How to Get More of Them)

Having a clear definition of a qualified lead is absolutely vital for A) generating quality leads and B) converting…

Daniel Threlfall
November 10, 2020

10 Critical B2B Sales and Marketing Metrics – Part 2

In my last blog post, I talked about the first five of the 10 most critical B2B marketing metrics.…

Connor Brooke
August 31, 2013
B2B Marketing

10 Critical B2B Sales and Marketing Metrics

Let’s face it. If you tried to measure every single aspect of marketing and sales performance, you could quickly…

James Spillane
August 8, 2013
B2B Marketing

Are You Generating Qualified Leads or Wasting Marketing Dollars?

If you ask a dozen marketers and sales people for their definition of a qualified lead, you might hear…

Alan Draper
January 28, 2013

Lead Scoring – How to Get Started

There are a number of relevant question that need to be asked and answered before you even think about…

Jay Leonard
November 27, 2012

Expanding The Marketing and Sales Funnel: Why More Is Merrier

It’s the age-old question: Do you want Quality or Quantity? When marketing delivers a dozen leads from a highly…

Connor Brooke
November 5, 2012
Content Marketing

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