Revenue-per-click, the strategy that has sustained modern digital publishers for years has seemingly run its course. In the wake…
Content Marketing
Tag Archive: #Publishers
A Look Back at the Past Decade of Online Magazine Evolution, and Where Magazines Stand in an Age of…
Digital Marketing
As an online publisher, you want your content to do more than just drive traffic – you have bills…
Native Advertising
Facebook announced Wednesday that they are making yet another change to the News Feed algorithm. The Facebook algorithm is…
Facebook
What do user experience, abandonment rate, and your wallet have in common? Ecommerce. Endless commerce promotions implemented to monetize…
Affiliate Marketing Category
Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’…
Online Marketing
Programmatic technology is filled with several nuances that affect both publishers and advertisers. One such example is whitelists and…
Online Marketing
Just a couple years ago, most major publishers seemed to be unconcerned with ad blocking. However, because of the…
Digital Marketing
These days, there are so many marketing buzzwords and technical jargons tossed around by industry professionals, it’s enough to…
Native Advertising
More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent)…
Digital Marketing