Once widely used by businesses as a way to boost visibility and interest in local and national markets, press…
Public Relations
Tag Archive: #publicity
I just received confirmation of being featured in Forbes in a week from now. Wow! Three years ago I…
Branding
As a leading book publicist for over 25 years, I have booked my clients on literally thousands of radio…
Public Relations
So many entrepreneurs don’t think that they need professional photos, but that couldn’t be further from the truth. They…
Public Relations
Forget The New York Times. Send news to niche publications instead. Clients and top company executives typically want large,…
Public Relations
Share of voice reigns as a popular and valuable metric for measuring the effectiveness of an organization’s public relations.…
Public Relations
Getting great PR coverage is as much about knowing what not to do than it is about knowing what…
Public Relations
Unless you have a large advertising budget to get your brand’s name in front of millions of consumers, your…
Public Relations
To help make it easier for small business owners and entrepreneurs alike, I’ve put together this shortlist of the…
Public Relations
Thinking about hiring a PR firm? Before you do that, consider these top tips to make sure you make…
Public Relations