Tag Archive: #product design

Ultimate Guide to Being a Category King

It goes without saying that certain big brand names, like Amazon, Facebook or Google, spark a sense of familiarity…

Hassan Mansoor
March 26, 2020
Branding

Product Design Terminology: 17 Terms To Know

Every industry has its own language, and product design is no exception. To succeed in this field, you have…

Connor Brooke
May 30, 2019
Product Management

Product Design: Simple vs Simplicity

It seems to be human nature to gravitate toward simplicity instead of complexity. Look at Google for example. When…

Connor Brooke
November 22, 2016
Product Management

What Design Thinking Is and How to Master It

Ever heard of design thinking? It involves figuring out exactly what your stakeholders are looking for and generating a…

Jay Leonard
September 20, 2016
Consumer Marketing

How to Run a Successful User Test, Part 4: Equipment and Location

TL;DR This fourth part of the Lean User Tests series focuses on location & equipment: What hard- and software…

Alan Draper
August 5, 2016
Product Management

How to Run a Successful User Test, Part 3: Inviting Interviewees

TL;DR This part of the Lean User Tests series focuses on selecting and inviting interviewees: Who is a suitable…

Jay Leonard
June 17, 2016
Product Management

The Competitive Advantage of Employing a Full-Stack Designer

The tech community loves to use a variety of adjectives and nouns to describe its talent: the “A” Players,…

James Spillane
May 3, 2016
Web Design

How to Run Successful User Tests, Part 1: The ‘Why’ Question

TL;DR User tests: In a world, where data-driven decision making is often prevalent, some people feel uncomfortable with agile…

James Spillane
April 30, 2016
Product Management

The Little Black Book of Intuitive Web Application Design

A web app that isn’t easy to use will not win many hearts. But designing a user-friendly interface is…

Alan Draper
April 3, 2016
Web Design

4 Lessons Learned From Making Customer Value Your Priority

Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing…

Jay Leonard
October 26, 2015
Product Management

What’s More Important; First to Market or Quality?

Why a first to market strategy gives the edge over trying to follow a leader with a better product…

Connor Brooke
April 11, 2015
Consumer Marketing

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