Tag Archive: #Procter & Gamble

How Data Can Help You Recession-Proof Your Career

He irritated the executives at Procter and Gamble (P&G), but succeeded in getting them to think differently. Never satisfied…

Daniel Codella
May 21, 2020
Business Intelligence

Procter & Gamble is REALLY Cleaning House

One of America’s leading household products’ companies recently announced it would be discontinuing at least 90 of its low…

Alan Draper
August 11, 2014
Consumer Marketing

How Strategy Really Works

The 1993 HBR article ‘Customer Intimacy and Other Value Disciplines’ argued that every company had to become champions of…

Jay Leonard
September 16, 2013

Fill In The Blanks: Advertising & PR today – What Would You Do If____?

Corporations today are faced with many decisions in this changing world of advertising and public relations. They have to…

James Spillane
June 21, 2013

Why Intellectual Property is Profitable

As part of our ongoing series examining the ecosystem necessary to bring technology to market, we asked David French,…

Jay Leonard
March 15, 2012
Product Management

The Zero Moment Of Truth And Why Marketers Must Win It

There’s a fascinating just-released e-book called Winning The Zero Moment Of Truth. Written by Jim Lecinski, Google’s Managing Director…

James Spillane
July 21, 2011

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