One of America’s leading household products’ companies recently announced it would be discontinuing at least 90 of its low…
Consumer Marketing
Tag Archive: #Procter & Gamble
The 1993 HBR article ‘Customer Intimacy and Other Value Disciplines’ argued that every company had to become champions of…
Strategy
Corporations today are faced with many decisions in this changing world of advertising and public relations. They have to…
Marketing
As part of our ongoing series examining the ecosystem necessary to bring technology to market, we asked David French,…
Product Management
There’s a fascinating just-released e-book called Winning The Zero Moment Of Truth. Written by Jim Lecinski, Google’s Managing Director…
Marketing