Tag Archive: #price strategy

Market Share, Pricing and Profitability ‘Strategies’

A September 11, 2013 Reuters article, iPhone 5c: Apple picks profit over market share yet again, provides an opportunity…

Alan Draper
September 22, 2014
Strategy

Predictable: Amazon’s Price Increase

In my December 16, 2013 post, Amazon: Pricing to Extinction?, I predicted that Amazon would be raising prices.  I…

Connor Brooke
April 14, 2014
Strategy

QUICK Value Adding Strategies

You’ve decided to sell your business and you’re wondering “Is there anything I can do quickly to increase its…

Jay Leonard
April 1, 2014
Strategy

Can You Add Value?

If you think I’m asking about your organization’s capabilities, I’m not.  Then where, exactly, does the ability to add…

Alan Draper
March 26, 2014
Strategy

The Problem with Priced to Sell

Priced to sell, an article appearing in Bdaily Business News, touts the use of auctions to ‘achieve maximum value’…

James Spillane
March 17, 2014
Marketing

A ‘Pricing’ Problem?

I recently had a truly unusual experience facilitating a discussion about pricing.  What made it unusual?  There wasn’t one…

Jay Leonard
February 18, 2014
Strategy

Communicating Price Increases

“We’re the dumbest business people in the world.  We post our prices in two foot high numbers atop 20…

James Spillane
February 3, 2014
Strategy

To Bundle or Not to Bundle?

Business owners can’t seem to win.  If they bundle their offerings, customers ask for itemization of the various components…

Connor Brooke
January 21, 2014
Strategy

The Allure of Low Prices

I missed the irony on my first read of the email in which a marketing firm talked about pricing. …

James Spillane
January 14, 2014
Marketing

Pricing Tips from the Oracle of Omaha

The following quote appeared in an Andrew Frye and Dakin Campbell, February 17, 2011 Bloomberg article ‘Buffett Says Pricing…

Connor Brooke
November 19, 2013
Strategy

Expensive Pricing ‘Games’

I’m regularly regaled with stories of pricing games played in large organizations, many are Fortune 1000 companies, that cost…

James Spillane
November 4, 2013
Marketing

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