Tag Archive: #PR – Page 4

10 Top Technology Tools for Public Relations Pros – Very Useful but Not So Well-Known Digital Apps for PR

Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs faster and perhaps better.…

Connor Brooke
December 4, 2018
Public Relations

10 Important Ways Social Media Listening Can Benefit Your Business

Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when…

James Spillane
November 19, 2018
Social Media

10 Important Trends in PR Measurement & Analytics

Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent years.…

William Comcowich
October 24, 2018
Public Relations

Building Trust in a Skeptical World

Companies today are faced with the ever-growing challenge of gaining buyer trust. With a digital environment filled with scams, credit…

Alan Draper
October 17, 2018
B2B Marketing

5 Essential PR Metrics to Measure Earned Media

PR has traditionally struggled to measure its results and quantify its contribution to well-defined business objectives. PR measurement experts decry…

James Spillane
October 8, 2018
Public Relations

Digital PR and SEO: The Power Team for Today’s PR Initiatives

Public relations (PR) has always been at the center of a brand’s communication strategy. A good PR campaign helps a…

Jay Leonard
October 4, 2018
SEO

48 PR Pros You Should Follow On Twitter That Aren’t Internet Famous

You've seen those list posts. The sort that runs with titles like this: "25 PR thought leaders that you must…

Frank Strong
September 14, 2018
Public Relations

What Services Do PR Firms Provide? 6 Public Relations Tactics to Help Your Business Grow

Public relations. It has long held a reputation as an elusive industry. PR is a bit of an all-encompassing term.…

Jay Leonard
August 14, 2018
Public Relations

Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing

In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer…

Connor Brooke
August 12, 2018
Marketing

Impressions: The Lethal PR Measurement Trap

Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As…

Jay Leonard
August 10, 2018
Public Relations

Should Companies Take a Stand on Political Issues?

Some experts say companies can promote their businesses, attract customers, and increase sales by taking a public stance on public…

Connor Brooke
July 10, 2018
Public Relations

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