Without doubt, focused PR and marketing measurement is the most effective way to win plaudits and support from corporate…
Tag Archive: #PR Tips
While pundits tout social media and particularly influencer marketing as the latest and greatest promotional strategy, op-eds remain a…
Corporate communications professionals can learn much from a 16-year-old Swedish girl with pigtails. Greta Thunberg captured the world’s attention…
Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs faster and perhaps…
Forget The New York Times. Send news to niche publications instead. Clients and top company executives typically want large,…
Public relations can mean the difference between success and failure for start-ups. Many well-known start-ups including Airbnb and Tesla…
In the old days PR handled media relations. Marketing oversaw advertising, promotional materials and gathering customer information through surveys…
To help make it easier for small business owners and entrepreneurs alike, I’ve put together this shortlist of the…
PR is all about making connections. If you can make enough links with the right people, at the right…
Media Coverage can be one of the best ways to reach target audiences for free! Today, I wanted to…