Nearly three-quarters of professional communicators say partisan politics has complicated communications for brands and businesses. That’s according to the…
Public Relations
Tag Archive: #PR measurement
Without doubt, focused PR and marketing measurement is the most effective way to win plaudits and support from corporate…
Public Relations
Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t…
Startups
Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent…
Public Relations
Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial.…
Public Relations
Public relations can mean the difference between success and failure for start-ups. Many well-known start-ups including Airbnb and Tesla…
Public Relations
While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance…
Public Relations
PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics…
Public Relations
Share of voice reigns as a popular and valuable metric for measuring the effectiveness of an organization’s public relations.…
Public Relations
Data can guide and improve marketing and PR decisions on audience acquisition, media outreach, messaging and other communications strategies.…
Marketing