Tag Archive: #personalized marketing

The Future of Marketing: Digital Marketing as a Game Changer

There is no question that 2020 has been a pivotal year in history, but how it will affect the…

Bjorn Radde
May 30, 2021
Digital Marketing

Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted

Seen any personalized ads lately? Of course you have. Geoffrey James explains: “Unless you’ve been living under a rock…

Mark Armstrong
April 26, 2021
Digital Marketing

Tips and Technologies That Will Help Improve the Customer Experience

The notion of customer experience has always been hugely important, but it does feel that lately, its importance is…

Jay Leonard
August 13, 2018
Customer Experience

How to Implement a Personalized Marketing Strategy for Your Business

Personalized marketing is the present and future of digital marketing – and as the technology evolves, it’s becoming more…

Jay Leonard
July 10, 2018

The Best Personalized Marketing is Often Invisible

Marketers in virtually all kinds of companies have become intensely focused on improving the quality of the customer experience.…

Alan Draper
March 7, 2017

Personalized Marketing: How to Implement 1:1 Segmentation

This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement…

Connor Brooke
May 3, 2016

Personalized Marketing For an Impersonal Generation

One branch of the alternative marketing movement that has been getting more and more attention, and becoming more and…

Connor Brooke
February 28, 2016

Predicting 2016: Shopping Trends to Watch

With the rise of the Internet, retailers have spent several years honing the shopping experience on their websites, but…

Alan Draper
January 19, 2016
Consumer Marketing

Why Are Brands Getting So Personal?

You have probably noticed that brands are using very personal marketing tactics lately. It seems like a tiny robot…

Alan Draper
July 10, 2015

Want Happier Customers? Avoid These 7 Costly Mistakes

Some com­pa­nies seem to have a sixth sense when it comes to deter­min­ing what their cus­tomers are think­ing and…

Connor Brooke
February 4, 2014
Customer Experience

How the Internet Killed ‘Global Marketing’

The term “global marketing” has become outdated. Companies may be global and have marketing departments hoping to reach audiences…

Alan Draper
November 10, 2013
Online Marketing

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