Tag Archive: #performance marketing

Why Brand Matters Throughout the Purchase Funnel

The Marketing function does itself a disservice when it bifurcates brand and performance marketing. Why? Simply because brand matters…

Kathy Oneto
October 13, 2020

Using Suppression List Management for Audience Targeting

One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with…

Tom Wozniak
April 9, 2020
Email Marketing

Extending Your Marketing Reach with Partners

One of the biggest challenges facing companies is acquiring new customers/business. Especially as companies grow, one way they may…

Jay Leonard
October 14, 2019
Affiliate Marketing Category

Why Holiday Advertisers Should Focus On Affiliates

Believe it or not, affiliate marketing has been around for more than 20 years, but many businesses have yet…

Jay Leonard
December 17, 2015
Affiliate Marketing Category

Top 5 Email Marketing Tips for the Holiday Season

Attention email marketers – it’s time to start preparing for the holidays! With retail sales projected to rake in…

Alan Draper
October 26, 2015
Email Marketing

Making Sense of the Viewability Debate

You may have noticed recent commentary about advertisers’ ongoing struggles with distinguishing between viewable and non-viewable impressions. Presumably the…

Connor Brooke
July 23, 2013
Online Marketing

Performance Marketing is Here to Stay: 3 Important Tech Questions for the C-Suite

The data is in. Performance-based pricing continues to dominate as the preferred model for Internet advertisers. According to the…

James Spillane
May 15, 2013

Wal-Mart Is Behind the New State Affiliate Taxes

If you are in any of the Affiliate Tax battleground states, you’ve probably seen the commercials. Someone representing a…

Jay Leonard
July 15, 2011
Consumer Marketing

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!