Tag Archive: #pay-per-click advertising

The world of online marketing is full of antiquated concepts and beliefs that were either never true or have…

Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more…

News flash: your business needs a strategy for brand awareness and promotion. The revamped savvy of pay per click…

Google’s own pay per click ad program, called AdWords has, over the years, attracted millions of customers worldwide who…

An approving depiction of a product that makes the client and buyer aware of the product is what we…

Sure, there are a number of free tactics and platforms where website owners can promote their site. But the…

Pay per click advertising can be an excellent tool to advance your marketing efforts. While some might say that…

As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While…

If you use Google search (and who doesn’t), you may have noticed that sponsored results (pay-per-click, or PPC, ads)…

What is Geotargeting? Geotargeting is an amazing AdWords feature that has changed not only the way local businesses manage…