Do you find that your ads are getting a lot of clicks but they just aren’t leading to conversions?…
Tag Archive: #paid search
“I’m already coming up first in the organic search results, so I don’t need a brand campaign” Not so…
Why You Should Set Up a Google Shopping Campaign Let’s get right to the point: If you are already…
Have you ever gotten this message in AdWords? You worked so hard to create the perfect ad and now…
One of the most important steps before activating your PPC campaign is setting goals to determine your success. Even…
Ad quality is part of Ad Rank, which means that the better quality your ads are, the more competitive…
When you launch your new paid search account it is imperative that you closely measure your results. By diving…
Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful…
You’re spending all of that money on PPC but is it translating into on-site conversions? You’re not the only…
Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing…