As Citi’s managing director, benefits, new product development and global rewards, Mary Hines oversees the growth and development of…
Expert Interviews
Tag Archive: #Opt-In Marketing
It’s time to take the next step with your data strategies. According to our recent research, customers, especially Millennials,…
Marketing
Recently, we conducted VoC research for an innovative company that prides itself on having achieved high levels of customer…
Customer Experience
Recently, AOL CMO Allie Kline said that content marketing “is an increasingly important investment that brands must make to…
Content Marketing
The term “closing a sale” is unfortunate. It reflects marketers’ thinking that with the acquisition of a sale they…
Customer Experience
I recently had a surprise show up in my inbox — a $20 appreciation gift certificate. It was also…
Customer Experience
We recently interviewed Justin Norwood, Chief Strategist for IBM Watson Trend App regarding a fascinating development in cognitive computing.…
Customer Experience
Haven’t we all had those beyond awful customer service experiences? I recently had one of “those” experiences and was…
Customer Experience
According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the…
Customer Experience
Marie Gulin-Merle has more than 15 years of experience in managing communications and digital strategies for fast-moving consumer goods…
Expert Interviews