Tag Archive: #Online Advertising – Page 2

B2B Native Advertising: Delivering Powerful Brand Credibility

Business-to-business (B2B) traditional online advertising has always been a powerful and effective channel for targeted and focused B2B marketing communications,…

Connor Brooke
November 18, 2015
Native Advertising

Paid Advertising 101: Understanding Search and Display Advertising

If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising…

Connor Brooke
November 9, 2015
Digital Marketing

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media.…

Alan Draper
November 6, 2015
Social Media

Will Ad-Blocking Software Destroy Mobile Advertising?

Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer,…

James Spillane
September 25, 2015
Digital Marketing

Ad Blockers: Are Clients Victims of Agency Creative Indifference?

Back in the days of TV advertising, power utilities knew to ramp up the power grid during TV advertising slots…

James Spillane
September 25, 2015
Native Advertising

Google Bans Flash – Another Blow to Online Advertising

What’s in Your Website? Google’s announcement that beginning September 1, 2015 it will block Flash ads is just the latest…

Connor Brooke
September 1, 2015
Digital Marketing

How To Optimise Your Online Campaigns For Silver Surfers

Older generations are often misunderstood or unfairly stereotyped by marketers, especially when it comes to the online world. This seems…

Jay Leonard
August 24, 2015
Online Marketing

The Costs and Changes Caused by Ad Blocking

Just a couple years ago, most major publishers seemed to be unconcerned with ad blocking. However, because of the swift…

Connor Brooke
August 18, 2015
Digital Marketing

Effectively Reach Your Customers with Online Advertising [Infographic]

Many businesses have embraced the Internet and digital marketing due to tons of benefits and convenience made available by these…

Jay Leonard
August 7, 2015
Infographics

More Compelling Reasons to Use Facebook Ads

With 86% of adults using the internet and 77% of them on Facebook, Facebook is quickly becoming an important place…

Jay Leonard
February 4, 2015
Facebook

Online Ad Spend: Still Rising, Trending Mobile & Social

They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY)…

Jay Leonard
October 29, 2014
Digital Marketing

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