Tag Archive: #online ads

Mobile Increasingly Important for Digital Advertisers

By now you have likely heard about mobile marketing and the importance thereof, especially if you are reading this…

Jay Leonard
September 10, 2014
Mobile & Apps

How Slate’s Attack on Internet Advertising Makes the Case for Programmatic

The web magazine Slate has earned a reputation for counterintuitive arguments. But even by Slate’s standards a recent article…

Jay Leonard
August 20, 2014
Digital Marketing

What Makes Any Ad Effective in Any Medium?

Advertisements of every kind have become a part of daily life for millions across the globe. As time goes…

Connor Brooke
July 16, 2014
Integrated Marketing

News Ways To Monetize A Blog Without Selling Your Soul

One of the biggest challenge that I always face while making my blog user-friendly is adding advertisements without hampering…

Jay Leonard
October 22, 2013
Blogging

The Power of Online Video for Advertising

With the likes of YouTube and Vimeo giving the opportunity to everyone from small businesses, low-budget filmmakers, animators, large…

James Spillane
September 13, 2013
Digital Marketing

The Indispensable Guide To Online Banner Advertising

While TV, radio and print media remain very popular means of advertising online ads have gained a considerable market…

Jay Leonard
March 19, 2013
Online Marketing

Why Brands Need To Rethink Their Online Advertising Strategy

Online advertising has of course become a multi-million, if not billion, dollar enterprise what with the entire world online…

Connor Brooke
September 27, 2012
Branding

Should Your Business’ Mobile App Have Ads or Go Freemium?

If you’re developing an mobile/tablet app for your business or already have one — free with ads? Or paid…

Connor Brooke
August 5, 2012
Mobile & Apps

Online Video And Why Marketers And Advertisers Need To Be Using It

Your computer, mobile or tablet screen… is it not the same as a television screen? Of course it is.…

Jay Leonard
November 21, 2011
Strategy

Digital Marketers: Use Incentives To Improve Online Ad Success

Using incentives is nothing new in the world of marketing and advertising but a recent study shows that combining…

Connor Brooke
October 13, 2011
Strategy

Location And Repetition Key To Online Ad Success

Findings from a recently released report show that online ads appearing “above the fold” are nearly seven times more…

James Spillane
July 26, 2011
Online Marketing

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