Tag Archive: #Olympics

On Ice: Michelin/Tire Rack Winter Driving Experience

On the campus of the University of Notre Dame. Think “winter driving school” and you might imagine yourself navigating…

Alan Draper
October 17, 2017
Automotive

The Innovative Technologies That Helped Keep Athletes & Spectators Safe in Rio

In the months leading up to the 36th Olympic Games, there were countless concerns about the health and safety…

James Spillane
August 22, 2016
World News

What Will Marketing Be Like In 2032?

According to an article in Bloomberg News, Prime Time television viewership of the 2016 Olympics was down about 17%…

James Spillane
August 22, 2016
Marketing

NBC Will Air Olympic Opening Ceremony on a Tape Delay

The 2016 Summer Olympics in Rio de Janeiro begin today, August 5, with the Opening Ceremonies. And while Rio…

Renee DeCoskey
August 5, 2016
Social Buzz

Watch Michael Phelps, Ryan Lochte, Missy Franklin & the US Swim Team Do ‘Carpool Karaoke’

The USA Olympic Swim Team got everyone pumped for the Summer Olympics four years ago when a video of…

Renee DeCoskey
August 5, 2016
Social Buzz

Dangers of Misusing Rio 2016 Olympics in PR & Marketing Promotions

You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential.…

Connor Brooke
July 25, 2016
Marketing

Rio 2016 Olympic Games: Maximizing Sports Sponsorship ROI

On the eve of the Rio 2016 Summer Olympic Games, sports sponsorship for brands is drawing greater interest. Will…

Connor Brooke
July 13, 2016
Marketing

Competing in Translation: Olympic Snowboarding and the Nuances of Language

Sick. Stoked. Snowboarding. The three words tend to go together in some countries. The winter sport has a lot…

Alan Draper
March 5, 2014
Marketing

Create a Winning Twitter Presence

Twitter is a rich platform for social media marketing.  You can create engagement, boost your influence, promote your brand, and…

Jay Leonard
February 20, 2014
Twitter

How Some Companies Are Showing Their Olympic Support Through Social Media

One of my most recent posts on Business 2 Community focused on the winter Olympic games– where to go…

Alan Draper
February 19, 2014
Social Media

Lessons Learned in Program Management: The Olympics

Believe it or not, I am an avid viewer of the Olympic Games. I enjoy seeing gifted athletes who…

Alan Draper
February 17, 2014
Strategy

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